Abercrombie Fitch Stylista

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Abercrombie & Fitch fourth-quarter profit tumbled 79%, but that didn’t stop its stock from shooting up Wednesday.

Excluding one-time items, the teen-clothing designer booked $1.12 in adjusted earnings per share, about 3 cents short of Wall Street‘s forecast. Abercrombie & Fitch earned $19.6 million in the fourth-quarter, down from $92.6 million a year ago.

The clothing company faced a highly promotional holiday season and cotton prices that reached an all-time high, CEO Mike Jeffries said. “Our results for the fourth quarter were below our expectations in an extremely challenging environment.  However, we are confident that we are on track with our long term strategy of leveraging the international appeal of our iconic brands to build a highly profitable, sustainable, global business,” he said in a news release.

Abercrombie Fitch had jumped 8.21% by Wednesday afternoon, trading at $48.22. This rally might not be justified, warns Brean, Murray, and Carret Eric Beder’s equity research managing director. He’s reiterated a hold rating on fears that the company’s new lines won’t meet expectations—and that it could exact more pressure on price mix. “As such, we remain on the sidelines with Abercrombie & Fitch until there is a more realistic reckoning of risk among investors and management,” he wrote in a note to investor’s.

Abercrombie & Fitch

Abercrombie & Fitch took a number of charges, including ones related to impairments and write-downs of store-related long-lived; store closures and lease exits; and legal settlements. Sales increased 16% to $1.3 billion.  While U.S. sales grew just 4% to $962.2 million, international sales expanded 62% to $366.6 million. Comparable store sales were flat compared to last year.

For 2012, Abercrombie & Fitch expects between $3.50 and $3.75 EPS. It plans to open five new flagship Abercrombie & Fitch stores in Europe and Hong Kong, while also opening new Abercrombie Kids and Hollister locations. Rival Gap reports later this week. Other rivals Aerospatiale, American Eagle, and Urban Outfitters report next month.