101 Shirtless Male Models Posing Outside Of Abercrombie Paris Store

Abercrombie and Fitch 101 Models in Paris

Abercrombie & Fitch Paris Store

23 Avenue des Champs Elysees

75008 Paris

Abercrombie & Fitch decided to ditch traditional billboards and use the globally understood language of topless muscled men to advertise the launch of their new Paris flagship store.Given France’s love for sweets it makes sense that Abercrombie and Fitch would provide Parisians with eye candy by way of 101 shirtless male models.Unleashing 101 male models onto the streets of the French capital is pretty shameless as marketing stunts go but, given the video has already clocked up over 50,000 views since 12 May, we’re guessing the online population isn’t exactly devastated by the results!

Abercrombie and Fitch 101 Models

Taking over the Champs Elysees to herald the upcoming launch of their newest Paris flagship,these topless muscled males left very little to the imagination and left even a few mouths agape with lust. Like a scene out of Bruce Weber’s wet dreams, the brand decided to ‘accessorize’ their new locale with models hanging by the store front and rooftop. If you missed this moment of gratuitous man-watching, not to worry; the American retailer that focuses on casual wear for consumers ages 18 through 22 will have shirtless staff all year long.